Developed a unified cross-platform campaign for Paynetic, a fintech brand, to ensure consistent brand presence across email, in-app banners, ATM screens, social media, and in-branch monitors. Each piece was tailored to platform-specific user behaviors—adjusting layout, CTA strategy, and messaging tone to meet contextual needs. Applied system thinking to scale design effectively while preserving brand integrity across diverse digital and physical environments.
Impact: Strengthened visual consistency and message clarity across six customer touchpoints, likely contributing to higher engagement and campaign coherence.
