Designed multiple sets of custom icons for various brands, each tailored to their unique visual identity and platform requirements. Paid careful attention to clarity, accessibility, and scale—ensuring icons functioned across mobile, web, and print. Worked within and helped extend existing design systems, using semantic meaning and shape consistency to align icons with brand values. Each icon set was both functional and stylistically cohesive, built to plug into broader product ecosystems.
Result: Improved product usability and visual clarity; icons supported smoother onboarding and were reused across 3 brand systems.
